Presentation files from the study week are available at:
http://www.pacificstream.info/studyvisit/index.htm
Sunday, 26 April 2009
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Albert Dock, Liverpool
Entrepreneurship models within creative industries
The creative industries have a significant role in the regeneration strategies across the EU. Research into best practice clearly illustrates how effective business incubation can be. However, within the creative industries graduates move towards self-employment in specialist workshops with only 11% of graduate designers progressed into major design companies. The traditional business development incubator environment is not suitable for creatives because of the specialist resources and needs of the industry yet these embryonic companies require generic business support that is delivered in a way that recognises these unique requirements. Design graduates are reluctant to develop business skills and entrepreneurial acumen. Also, traditional areas of business support are not geared up to dealing with creative businesses, there are challenges with persuading talented entrepreneurs of the importance of commercial skills and they do not recognise of the worth of their intellectual property.
Creative Industries Links
